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Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.
Breaking the Progress Paradox
Starcount empowers brands with enriched intelligence for insights and activation
Jesh Sukhwani, Lenovo: “Be bold, learn fast, make mistakes”
Data Clean Room: Beware Three Warning Labels
Incrementality: A marketer's guiding light amongst so much change
First-party data collaboration shines at every stage of the marketing funnel
Sarah Robertson, Experian: “Consumers should be empowered”
Lee Mabey, Dentsu X: "Pride doesn't exist on its own"
Camilla Child, The Telegraph: “Lots to be positive about”
This is much more important than just cookies
The power of retail media in the cookieless era
Centralized vs Decentralized Data Collaboration
Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data
RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs
Renault and Axel Springer improve advertising performance with first-party data
12 data collaboration plays that drive marketing performance and business outcomes.
Five ways to deliver actionable insights through first-party data collaboration.
Drive business growth in the cookieless era with data collaboration
Discover how to reframe match rates for the first-party data era
Everything you need to build a robust and sustainable data collaboration strategy
Future-proof your measurement strategy in the privacy-first era
Discover how data clean room technology unlocks the full potential of retail media
Unlock the power of your first-party data with this 12-month data collaboration plan
Collaborate with complementary brands to enhance your advertising performance
Discover how Private Path enables secure and privacy-safe advanced analytics and measurement
Discover how Private Path enables secure and privacy-safe measurement
Discover how Private Path enables secure and privacy-first monetization of enriched intelligence
What is Connected TV?
What is a data clean room?
Don’t let your data haunt you: 4 privacy nightmares and how to avoid them
Don’t hate, collaborate
Data protection as a competitive advantage with synthetic IDs for secure data analysis
Former EssenceMediacom GM joins InfoSum as sales director
InfoSum nabs former EssenceMediacom GM as first ANZ sales director
EssenceMediacom's Adele Burke joins InfoSum